01WHAT IS OJACIE?
EVERY PLACE
HAS ITS OWN
OJACIE.
Words, tastes, customs, places and local absurdities.
Things locals never need explained.
We turn them into posters.
02EVERY PLACE HAS ITS OWN
„NO WIESZ…”
A word, a taste, a habit, an absurdity.
Something locals never need explained.
- DŹWIGOZAURY
- PAPRYKARZ
- PASZTECIK
- SZMULKA
- WAŁY
03HOW DO WE PUT IT TOGETHER?
MANY CLUES.
ONE POSTER.
A pigeon. A dragon. An obwarzanek. “Na pole”.
We piece local references together our way.
04ONE RULE
LOCALS HAVE
TO GET IT.
LOCAL DNA.
We listen to the place first.
Postcard clichés can wait.
LAUGH WITH. NEVER AT.
We laugh with the place.
Never at it.
LOCALS KNOW
WHAT ABOUT YOURS?
Every place has something you won’t find in a guidebook. A word, a food, a ritual, a saying, or something completely baffling to outsiders.
